With a first-class mindset, you can retain and organically grow your customer base. By expending a modest effort and investing in recruiting, training and management, any brand can create a memorable experience. The cost will be minimal while the impact is exponential.

The important thing to remember with AI is that it is constantly learning and honing its intelligence to deliver better results. Therefore, the quicker you adopt AI the better, as you will always have the first mover’s advantage.

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