The basic objectives of these Chapters are
Advance the art, science, and practice of CRM, Customer Service and Customer Experience
Act as a vehicle for personal and professional growth of marketing and CX professionals.
Provide for interchange between various segments of the professional CX & marketing community
Establish the Chapter as the community focal point for the exchange of ideas, interests, and knowledge on CX, Customer Engagement and Marketing
Promote professionalism in the practice of Customer Service, Experience and marketing
Promote a greater understanding of CX principles and practices to the professionals.
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Reports, Researches,White-papers, Case-studies