01.

Advance the art, science, and practice of CRM, Customer Service and Customer Experience

02.

Act as a vehicle for personal and professional growth of marketing and CX professionals.

03.

Provide for interchange between various segments of the professional CX & marketing community

04.

Establish the Chapter as the community focal point for the exchange of ideas, interests, and knowledge on CX, Customer Engagement and Marketing

05.

Promote professionalism in the practice of Customer Service, Experience and marketing

06.

Promote a greater understanding of CX principles and practices to the professionals.