International Standards of CRM

  • Category:Consulting / International Standards of CRM

Description

International Standards of CRM are the measurable micro-goals towards the bigger goal of Customer Relationship. These CRM Standards focus on discovering answers to the following key questions -

  • Where you stand on the CRM standards for the company today?
  • What would you like the CRM standards of the company to be?
  • What can they be? What are the barriers to get there? What are the steps? Who needs to get involved?
  • Who are your customers? Values, beliefs. What will they pay for?
  • What do your customers think today about customer service in your company?
  • Who in your company are your customer service reps/contacts?
  • How to secure and grow their key client or customer relationships?

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